Alex Herron

Alex Herron is an action film director and music video director whose work has generated over 2.4 billion views worldwide. Born in Drøbak, Norway, and creatively raised between Scandinavia and Los Angeles, he blends Scandinavian precision with Hollywood energy.

Now based in Los Angeles, Alex is known for action film direction that balances kinetic movement with narrative depth. His music videos combine striking visual concepts with performance-driven storytelling, creating content that travels globally while maintaining emotional resonance.

Alex's approach centers on performance and story structure. On set, he creates focused environments where actors, stunt coordinators, and camera teams work cohesively toward shared creative goals. His background in both European and American production cultures allows him to navigate international projects with cultural sensitivity and technical precision.

In long-form work, Alex brings the same control of pacing and visual tension to horror films and thrillers, using light, blocking, and editorial rhythm to build atmosphere. His commercial work spans automotive, technology, and entertainment brands, where he aligns action sequences with brand messaging to create memorable, purpose-driven content.

Alex collaborates closely with creative teams and production partners throughout development, ensuring treatments are refined, stunts are executed safely, and schedules are protected. He maintains active working relationships across Europe and the United States.